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Third shot: Detail shot 1: Detail shot 2: The image appears to read well at a small scale: The heart is a play on "Eros" (love) and the assorted cupid connotations. The arrow is a phonetic play on AROS. The target-"O" is a foil for the arrow. The drawing of the cat "arching" links the logo with the mascot, and the mascot herself, links with Eros through her sexyness. The image (like the drawing of the cat) are scalable vector graphics and can be scaled to any size. I'm using photobucket to host the svgs as pngs, which caused some quality loss in what you see. What do you think?
Brilliant! I'll see what I can come up with... I tried integrating the gradient into the arrowshaft but it didn't come out right. The yellow shaft seems to work a lot better than rainbow gradient when tying it all together:
