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AuthorTopic: Logos vs Mascots (AROS)  (Read 14871 times)

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Offline AmigaEd

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Re: Logos vs Mascots (AROS)
« Reply #15 on: December 10, 2010, 03:24:58 AM »
I probably should just bite my tongue, but I'm just not that smart...

Fact is, I don't much care for either logo, the current or the proposed. Both artists are clearly skilled in ways that I am not, so I'm not trying to detract from the artists on this basis.

One thing that I find interesting about logos, advertisements, trade marks and etc. is how often they are only legible to the people who authored them. Often the meaning behind the elements of the rendering are so obscure that no connection to what's being represented can be discerned.

I see this often on roadside billboards, print that is too small to read from the car, images and colors that don't show up well even with good lighting, poorly chosen fonts that just don't show up well.
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Offline haywirepc

Re: Logos vs Mascots (AROS)
« Reply #16 on: December 10, 2010, 03:53:02 AM »
Current logo = Great.
 

Offline coldfish

Re: Logos vs Mascots (AROS)
« Reply #17 on: December 10, 2010, 05:39:35 AM »
I prefer the current one.  

The connection between the arrows, AROS (AROwS) and the Amiga check mark is a nice one but I think the arrows you have designed need to be less literal arrows and something more stylised.  Also they are too thin and long, the design needs to be more compressed or else the arrows and font appear mismatched.
The standard rainbow-gradient is too old fashioned for a modern "remake" OS, but there may be something there, it needs to be referenced in another way, and the black stroke is visually lacking.
The bullseye is a bit "meh", it seems out of place, unrelated and misaligned within the O.  Not too sure about the choice of font colour either, black is uninspiring. The font references the Amiga serif font but I think it needs something more than just a standard treatment.

I can see this as very much a retro-retro design, almost too much like what we might expect to see on a computer 20 years ago, yet AROS is more of a blend of old and new, I think the branding needs to keep this in mind.

I'd like to see the ideas you have developed further.
« Last Edit: December 10, 2010, 05:52:32 AM by coldfish »
 

Offline kolla

Re: Logos vs Mascots (AROS)
« Reply #18 on: December 10, 2010, 09:19:47 AM »
Quote from: anglosaxonusa;597950
What does the Klingon font have to do with the cat?

You have no idea what Klingon looks like, do you.... sigh :confused:
« Last Edit: December 10, 2010, 04:22:18 PM by kolla »
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Offline bloodline

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Re: Logos vs Mascots (AROS)
« Reply #19 on: December 10, 2010, 10:42:45 AM »
The kitty eye has become the de facto logo, that's has simply evolved over time and is better than anything specifically designed for the purpose.

As for the text... meh :)

Offline EDanaII

Re: Logos vs Mascots (AROS)
« Reply #20 on: December 10, 2010, 01:26:54 PM »
Quote from: the_leander;597959
You still haven't explained why it needs to be "related". Roots maybe, but both have long since gone their separate ways.

If it's simply that you don't like the font, fine, but I don't get why you keep using the above word.


Forgive me, Alan, but WHY is it necessary that he explain that to you? This is a public forum, not a court of law. It's enough to infer that he thinks it's important. I think I'd let it go beyond that.

Two cents.
Ed.
 

Offline djnick

Re: Logos vs Mascots (AROS)
« Reply #21 on: December 10, 2010, 01:28:23 PM »
Quote from: anglosaxonusa;597942
Think back to the first computers you knew.  For many, their first acquaintance came in the 1980s...
What do you think?


I don`t like it, sorry. Too many colours, too many details and very similar to old Amiga logo.
Current AROS logo looks ok.

Offline the_leander

Re: Logos vs Mascots (AROS)
« Reply #22 on: December 10, 2010, 01:35:41 PM »
Quote from: EDanaII;598025
Forgive me, Alan, but WHY is it necessary that he explain that to you?


I was asking, I was curious as to know where he was coming from on this.

Quote from: EDanaII;598025

 This is a public forum


Apparently one where if you dare to ask questions you get pounced on.

WTF is it with this place recently?

RE Belial6 bang on. The new logo is a lawsuit waiting to happen.
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Offline Hattig

Re: Logos vs Mascots (AROS)
« Reply #23 on: December 10, 2010, 02:15:52 PM »
I certainly am not a fan of the existing aros branding but it's a hard job to come up with a logo. However I do agree that the font should change and be less 'chromey'. The eye could be stylised more too.
 

Offline curtis

Re: Logos vs Mascots (AROS)
« Reply #24 on: December 10, 2010, 02:28:03 PM »
The proposed logo is definitely retro looking, but dated.

Perhaps a melding of the 2, like putting the arrows as a reflection inside the cat's eye.

Or something similar.

Just my 2 cents.
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Offline EDanaII

Re: Logos vs Mascots (AROS)
« Reply #25 on: December 10, 2010, 03:11:45 PM »
Quote from: the_leander;598029
I was asking, I was curious as to know where he was coming from on this.

Apparently one where if you dare to ask questions you get pounced on.


Perhaps, but your insistence that he explain it to you in light of a fairly obvious answer made it seem you were pouncing on him.

The Amiga legacy IS the checkmark and he merely wanted to draw a recognizable allusion between it and AROS.

Copyright issues notwithstanding, there really wasn't much more to it than that. :)
Ed.
 

Offline the_leander

Re: Logos vs Mascots (AROS)
« Reply #26 on: December 10, 2010, 03:31:43 PM »
Quote from: EDanaII;598046
Perhaps, but your insistence that he explain it to you in light of a fairly obvious answer made it seem you were pouncing on him.


It was the the repeated reference to the font needing to be "related" that throws me.

If I pounce on someone I do so in a way that is clear and unmistakable. There will be copious image macros and mockery involved, it will be harsh, possibly funny in a dark sort of way, but you'll know it when you see it. Bring popcorn :)
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Offline kolla

Re: Logos vs Mascots (AROS)
« Reply #27 on: December 10, 2010, 04:35:12 PM »
Quote from: the_leander;598029
RE Belial6 bang on. The new logo is a lawsuit waiting to happen.

No it isn't. The Amiga checkmark is a long abandoned trademark that can be used by anyone for anything at this point.

From a community standpoint however, I think reserving the Amiga checkmark to symbolize "classic" (which will have to include AROS/m68k) is the way to go.
« Last Edit: December 10, 2010, 04:37:59 PM by kolla »
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CDTV
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Offline KThunder

Re: Logos vs Mascots (AROS)
« Reply #28 on: December 10, 2010, 05:57:08 PM »
Quote from: runequester;597964
well, one has gone its way and the other isn't going anywhere at all :)
 
I am prepared to be wrong, but I don't suspect there's a lot of AROS use outside of ex-amiga users.


Not exactly aros use but I was suprised to see Aros included in the other os's listing in a computer book I have at home. I don't know if the authors are ex-amiga but it is possible I suppose. Or they were just searching for any and all other os's.


As for this discussion I think that Aros can go both ways.
There is no real reason that Aros can not be the user friendly, small, good looking os that linux tries to be. Linux is Unix and is complex, confusing in many ways to newcomers, and is splitting more and more between the distros. If Aros had a good easy to use and complete web browser, Office package, and printing utilities, my Mom would use it right now. Whereas one of my brothers (an anti-MS linux fanatic) tried to setup linux for her and it ended up being to much for her.

Aros can also be the AmigaOs related os for all us ex and current amiga users. Slick and smooth with built-in UAE and all the nostalgia we can muster (anyone got an old a4000t case I could abuse?)

All that said, I don't really care about logos. Case badges are where I'm at, but I like them simple and clean.
« Last Edit: December 10, 2010, 06:04:30 PM by KThunder »
Oh yeah?!?
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and its read only!
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Offline eb15

Re: Logos vs Mascots (AROS)
« Reply #29 on: December 10, 2010, 06:06:06 PM »
I don't like the look of the broken arrows up front.  They don't look like the Amiga check marks (which I always thought was an homage to Consumer Reports magazine's ratings, so if you're going to do that, then that follow through with what they use today instead). Maybe you could try arrows going through the bullseye "O" instead.
« Last Edit: December 10, 2010, 06:09:25 PM by eb15 »