I take your point - but we reckon we could easily make the money back in a matter of days.
The question is, do we sell it now as a quick 24-hr auction and send it to the winner on day of release, or do we wait a few days (in order for loads of people to rush out and realise they can't get one for little Johnny in time for Christmas) and sell it later? i.e. next week
I know, sly, cavalier and shameless capitalism, but he (and to a lesser extent I) are screwed for cash...